Stylemine logo

Press room

Photo shoot
Stylemine is a social media app where Gen Z are sharing what they're really wearing, authentically and unapologetically. The app covers all bases when it comes to the question of what to wear; log your looks, join weekly trend challenges and find links to the pieces you love through our AI-driven 'Get The Look' function.
Press images
Press images (41.6 Mb)
Stylemine logotypes
Logotypes (3.2 Mb)
19 june 2023


Where is Stylemine available?

It’s available for iOS and Android (first beta) in the following 45 markets: Albania, Australia, Austria, Belgium, Bosnia and Herzegovina, Brazil, Bulgaria, Canada, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Kosovo, Latvia, Lithuania, Luxemburg, Malta, Moldova, Montenegro, Netherlands, North Macedonia, New Zealand, Norway, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Türkiye, Ukraine, United Kingdom, United States.

How many users does Stylemine have?

We are a fashion interested community with more than 50 000 users who share their outfits and get inspiration from each other. As the app was first launched in Sweden we have a strong Scandinavian user base.

Who is behind Stylemine?

Stylemine is part of H&M Group and is a brand neutral initiative that aims to create the best user experience around style and outfits for a young generation. From start, Stylemine has benefitted from a group of in-house Scandinavian fashion experts and influencers who play an active role in onboarding ambassadors, community research and product development.

Are there job opportunities at Stylemine?

As the Stylemine community grows so will our team. Keep an eye on our website and social channels for future job opportunities.

Is Stylemine free to use?

Stylemine is accessible to all with no cost. We understand that you may have questions about our business model and the possibility of incorporating advertisements into the app. At the moment, our primary focus is to build a fun and welcoming experience for our community. We promise to keep you informed when we're ready to share more information.

How can I get in touch with Stylemine?

Contact us either through our social accounts on Instagram or send us an email at

Download on App StoreDownload on Play Store
Stylemine allows users to effortlessly log their daily looks and participate in weekly trend challenges. Join the community where likes and followers aren’t as important as having fun while exploring what to wear. A social fashion app for Gen Z by Gen Z.